Doggie – Brand with canine personality
Client: Personal Project
Role: Graphic Designer
Date: 2024
Doggie is a creative visual identity concept developed for a brand of dog products. The objective was to create a friendly, modern and fun identity that reflects the closeness between pets and their owners.
The Doggie brand is inspired by the joy and energy of dogs. A creative and versatile visual language was designed to connect with pet lovers.
Design Process
Research: Analysis of branding trends for pet brands and consumer preferences.
Colors and typography: Vibrant and friendly colors were chosen, along with rounded typography that evokes softness and confidence.
Logo and Visual Elements: Creation of a simple and memorable logo, accompanied by illustrations and patterns inspired by footprints, toys and canine expressions.
A brand concept that does not go unnoticed, that barks loudly in a competitive market and that conquers hearts with just a glance.
Selected Works
Graphic Designer
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